User needs, emotions and the ROI

Hey folks! I continue the course I’ve wrote about during this article. You can check out the previous challenge as well.

The third callenge was this question below:

Marc Hassenzahl states that you should design for user needs and emotions (why) before you consider the what and how of a product. Marc is not focused on the business side of design, but his guidelines have an impact on profitability as well. In 10–20 lines explain how focusing on user needs and emotions can impact the Return on Investment of your design.

My response to it was:

Users need to accomplish certain goals through our products and if these match user needs, they are usable. Of course, it isn’t enough to create an emotional bond with users, which is core to the product’s success. Marc Hassenzahl reflects on it in this article: dividing an event(consumption experience of a product) into 3 stages — anticipation, relatedness and cooling off. And if the desgner manages to provide this consumption pattern properly to users, then the product provides a high conversion rate, which in it’s turn positively affects the ROI of the design.